Fresh Food Centre

Fresh Food Centre is a local Forecourt and Grocery supplier which has had a number of supplier affiliations over its existence, the most recent to join forces was NISA, giving it much greater buying strength and freedom to market themselves on their own as an independent store.

As this change within Fresh Food Centre took place, Harty Design were presented with the opportunity to completely re-brand the store, inside and out. The new brand was based on the original store name and had to include a number of sub-brands for use throughout all other stores.

The logo and sub brands aim to promote the fresh, local produce that is offered to customers instore. The brand promotes quality and value, so a simple font with great legibility was used for the logo and across the sub brands. The symbol that the main logo employs represents the fresh produce that the store has to offer and also stands for growth. The symbol is made up of separate parts, this also ties in well with the multiple sub brands that the store has.

The colour used for the brand was custom made as both spray and masonry paint.

As well as the sub brands, a Super Saver Value Range was created, a full re-fit of the store interior was completed along with all shop and forecourt signage, trolleys and trolley bays, uniforms, vehicle branding and way-finding system.

Main store signage (Backlit, box lettering in company colours)

Exterior signage (25mm sprayed foamex in company colours)

Bespoke company trolleys

Vehicle branding

Interior signage & imagery

Interior signage

Brand applied to local products

Plastic carrier bags

Company uniform

Uniform detail