Hutt Hostel is located in an old Youth Hostel Association building that had become rundown and lost to travellers. The brand communication had to appeal to a wide community as did the hostel itself. The location beside the beach influenced the name choice and the use of materials like driftwood signage and furniture made by local artists. The brand lettering was hand painted and used against bright warm colours to make it natural and approachable. We developed a strap line based on the double 't' in the name and used this across a wide range of promotional materials.
Brand, Design for print, Interior design, Brand registration, Web design, Marketing