Email Marketing and ezines

What is email marketing?

Email or online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already!

10 reasons for using email marketing

Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.

Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is less for a run of 50000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources.

Interactive: You can easily initiate innovative campaigns using bespoke graphics and advertising that will be of interest to your prospective clients/customers, to grab their attention and interest immediately.

Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the customer.

Round the clock marketing: With an email the audience can understand your offering even when you are out of office.

Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.

Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.

Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your customers and reach only the ones genuinely interested in your product or business.

Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.

Simplest: Executing an email campaign is simple and we can help you create the perfect template for each campaign.

We can help you every step of the way from creation of your bespoke email template to collating your response data and driving customers to your website or doorstep through this economic marketing platform. info@hartydesign.com