Samba Shake 'n' Juice

Samba Shake ‘n’ Juice was developed from a locally established family business who have been making home made ice cream for over 80 years. They combined their already popular dessert with the desire to provide healthy, refreshing juices and shakes, thus bringing life to the new brand.

The brief was to develop a young, fresh and vibrant brand that would project them beyond the other cafes and ice cream parlours offering similar types of product. The long term goal of the business was to develop a franchise opportunity and so the brand had to be developed in such a way so it could be packaged up easily and rolled out in any premises or location.

Shop exterior before

Samba Shake n Juice draws influence from south American carnivals and street parties, so a strong, vibrant colour palette was incorporated across the identity and into the juice bar itself. The logo type is a custom drawn face using colours from various fruits and its sweeping curves and strong points create a dynamic feel that ties in well with the young audience that the client intended to appeal towards.

A wide range of material was created upon the launch of this new company including cups, menus, website and promotional items.

Shop exterior after rebrand

Shop Interior

Matt Vinyal Graphics

Customer Loyalty Card

Customer Loyalty Card, reverse

Full colour, recyclable drink cups

Menu, front cover

Menu, detail

Website - shakenjuice.com

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