A small Asian takeaway that required a big and bold solution. We changed the name from Wok Express to Wok Box to reflect the use of the new packaging. The use of a simple and strong brand used quite large against the small spaces in the premises gives it impact. Noodle illustrations were introduced to connect the food to the interior design and the packaging. Strong, bold shop front signage and large coupled rapids coupled with a large number of interior lights continue the impact of the brand onto the street.
Brand, Design for print, Interior design, Signage, Brand registration, Web design